THE RED HOUSE
THE RED COLLECTION
THE RED HOUSE
Official Rolex Retailer
The Red House is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with the necessary skills, technical know-how and special equipment. Browse the Rolex collection above, or simply contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.
DISCOVER
The Rolex Collections
THE RED HOUSE
Servicing your Tudor through
The Red House
Through THE RED HOUSE you can access our worldwide network of Tudor‑trained watchmakers. We follow the Tudor Service Procedure, designed to ensure that every timepiece leaving a Tudor workshop complies with its original functional and aesthetic specifications.
DISCOVER
The Tudor Collections
THE RED HOUSE
OUR BOUTIQUE
The firm formed by William Serfaty in 1897 has been a distributor and service centre for mechanical products from the start. The founder’s objective was to bring the latest in useful technology to Gibraltar. Quality was his watchword.
William Serfaty & Co. has been the distributor and service centre for Rolex watches in Gibraltar since 1937, the date of the first of these advertisements. Throughout its history the firm has adapted its working practices, its infrastructure, and the products it has sold and serviced, carefully keeping to its founder’s criterion that quality is the prime consideration.
We display a very large collection of Rolex watches by any standard. This in a luxurious sole-brand environment conceived for the comfort of our clients, who are served by descendants of our founder, now from the fourth and fifth generations. The design of the showroom conforms to the Rolex corporate house-style.
THE FIRM
The Rolex service Procedure
With many years between services, your watch deserves the most exacting attention. During servicing, each movement is completely overhauled and each case and bracelet is meticulously refinished to restore its lustre. Timekeeping accuracy and water-resistance are rigorously tested to guarantee the level of quality and reliability you naturally expect from a Rolex watch.
NEWS
Keep up to date
Advice on caring for your watch correctly
A watch can stay in good condition for many years if it is used according to its characteristics.The movement, materials, water resistance and the manufacturer’s instructions all determine how it should be maintained.Knowing these aspects makes it possible to apply the right care and avoid interventions that could damage the piece.Know the characteristics of your… Continue reading Advice on caring for your watch correctly
Water resistance in watches
Water resistance is one of the most common specifications on a watch, yet also one of the most easily misunderstood. To know whether a watch can be worn in the rain, by the pool or during a dive, it is worth understanding what this rating actually measures and what limits it may have in everyday… Continue reading Water resistance in watches
The moon phase in watchmaking: what it is and how it works
In watchmaking today, timekeeping tied to the observation of the sky remains present in certain complications capable of incorporating cycles that unfold at a rhythm different from that of the hours, the minutes and the seconds. Among them, the moon phase stands out for its presence on the dial and for the mechanical work it… Continue reading The moon phase in watchmaking: what it is and how it works
COSC certification in watchmaking
Precision is one of the fundamental considerations when choosing a mechanical watch and, in this context, the designation ‘chronometer’ is tied to a very specific level of exactitude. In this article we take an in-depth look at COSC certification in order to understand what this certification involves within watchmaking. What is COSC certification? COSC stands… Continue reading COSC certification in watchmaking
