THE RED HOUSE
THE RED COLLECTION
THE RED HOUSE
Official Rolex Retailer
The Red House is proud to be part of the worldwide network of Official Rolex Retailers, allowed to sell and maintain Rolex watches. We certify the authenticity of your new Rolex and back its five-year international guarantee with the necessary skills, technical know-how and special equipment. Browse the Rolex collection above, or simply contact us to book an appointment with our dedicated staff, who can help you make the choice that will last a lifetime.
DISCOVER
The Rolex Collections
THE RED HOUSE
Servicing your Tudor through
The Red House
Through THE RED HOUSE you can access our worldwide network of Tudor‑trained watchmakers. We follow the Tudor Service Procedure, designed to ensure that every timepiece leaving a Tudor workshop complies with its original functional and aesthetic specifications.
DISCOVER
The Tudor Collections
THE RED HOUSE
OUR BOUTIQUE
The firm formed by William Serfaty in 1897 has been a distributor and service centre for mechanical products from the start. The founder’s objective was to bring the latest in useful technology to Gibraltar. Quality was his watchword.
William Serfaty & Co. has been the distributor and service centre for Rolex watches in Gibraltar since 1937, the date of the first of these advertisements. Throughout its history the firm has adapted its working practices, its infrastructure, and the products it has sold and serviced, carefully keeping to its founder’s criterion that quality is the prime consideration.
We display a very large collection of Rolex watches by any standard. This in a luxurious sole-brand environment conceived for the comfort of our clients, who are served by descendants of our founder, now from the fourth and fifth generations. The design of the showroom conforms to the Rolex corporate house-style.
THE FIRM
The Rolex service Procedure
With many years between services, your watch deserves the most exacting attention. During servicing, each movement is completely overhauled and each case and bracelet is meticulously refinished to restore its lustre. Timekeeping accuracy and water-resistance are rigorously tested to guarantee the level of quality and reliability you naturally expect from a Rolex watch.
NEWS
Keep up to date
The TUDOR Pelagos collection: the history and features
The TUDOR Pelagos collection brings together the most technical dive watches produced by the Swiss manufacture.In the following article, we trace its history and the features that define each of its models.The history of the TUDOR Pelagos: from the French National Navy to the modern tool watchTo understand the Pelagos, one must look back several… Continue reading The TUDOR Pelagos collection: the history and features
Power reserve in watchmaking
In mechanical watchmaking, certain technical concepts directly influence the experience of wearing a watch. One of these is the power reserve, a feature that indicates how long a movement can run once it has been fully wound. Although it may seem like a secondary detail, the power reserve helps to provide a better understanding of the autonomy… Continue reading Power reserve in watchmaking
How to choose the perfect wedding ring?
Choosing the perfect wedding ring means finding a band capable of representing a promise and accompanying it over time.
The bezel of a watch
The bezel is one of those components that can seem secondary until you learn to look at a watch closely. It is located on the upper part of the case, surrounding the crystal, and its primary purpose is clear: to hold, protect and frame the reading area. It can measure time, assist during a dive, indicate another time zone,… Continue reading The bezel of a watch
