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The Red House

was established in Gibraltar’s old-city Main Street by William Serfaty in 1897 and soon concentrated on a range of mechanical manufactures including timepieces. The philosophy of the founder was to provide “after-sales service” for all products he supplied, and to offer his own guarantee on every item.

 

 

 
 
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The firm

now specialises in Rolex and Tudor watches, which it has sold and serviced since before 1939. Its decor conforms with the Geneva manufactures’ international interiors

 
 
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The gibraltar

Authorised Rolex Service Centre is, as all others, constantly monitored by the quality-control network, providing an international 2-year guarantee on its after-sales work.